Reddit crosses 130 million daily users as Q2 revenue reaches $805 million
Reddit’s second-quarter results show continued user growth, advertising expansion and a sharp increase in cash generation, while the next test is whether that pace holds as the platform scales.
01 / What happened
What happened
Reddit reported $805 million of second-quarter revenue, up 61% from the prior-year period. Advertising revenue accounted for $762 million, while other revenue reached $43 million.
The user base also expanded: Daily Active Uniques rose 18% to 130.3 million and Weekly Active Uniques rose 24% to 514.6 million, crossing 500 million.
Why it matters
The important change is not just audience scale. Reddit reported $253 million of net income, $343 million of adjusted EBITDA and $262 million of operating cash flow. That gives the community model a more measurable financial conversion than a reach metric alone.
The next test is whether growth remains broad-based as the platform becomes larger. Reddit guided to third-quarter revenue of $860 million to $870 million and adjusted EBITDA of $385 million to $395 million, but those figures remain forward-looking estimates.
What remains open
The results do not isolate the contribution of pricing, inventory, international users, search traffic or AI-related licensing. They also do not establish whether the current advertising growth rate can persist without changing community behavior or traffic economics.
02 / Confirmed facts
- Reddit reported second-quarter 2026 revenue of $805 million, up 61% year over year.
- Daily Active Uniques increased 18% year over year to 130.3 million, and Weekly Active Uniques increased 24% to 514.6 million.
- Advertising revenue reached $762 million, up 64% year over year.
- Reddit reported $253 million of net income, $343 million of adjusted EBITDA and $262 million of operating cash flow.
- Reddit guided to third-quarter revenue of $860 million to $870 million and adjusted EBITDA of $385 million to $395 million.
03 / Why it matters
The quarter connects Reddit’s community scale to advertiser revenue and positive cash generation, but the durable question is whether monetization can continue to compound without weakening user activity or increasing dependence on a narrow advertising engine.
04 / What remains unknown
- The release does not establish how much of future growth will come from pricing, inventory, international expansion or user engagement.
- Third-quarter guidance is management’s estimate and is not a guarantee of future performance.
- The release does not by itself resolve how search and AI access may affect Reddit traffic, licensing economics or advertiser demand.